Category Archive for: Social Media

Digital Marketing Gives Business a Unique Opportunity

Digital marketing allows for a marketing plan that’s as unique as the product, the consumer and the business. Reaching consumers using technology to make a purchasing decision and serving them the right ad at the right time counts for more than just an impression, it’s a trackable interaction with a potential consumer. Here’s the cliff…

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Spring Cleaning for your Facebook News Feed

Keeping up with your news feed shouldn’t be a chore. You should have the information you’re interested in categorized the way you like it. And it should all be ready at just a click to provide you with the most recent content available on Facebook. Agree? The newest addition to Facebook should make you smile.…

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Dual-screen entertainment and what it means for the future

Now that all of the mundane reviews of Super Bowl commercials have been published, let’s get to the good marketing-based data that was generated on February 5, 2012. Did you wonder what Google was doing during the Super Bowl? Aside from serving up ads and fielding a few billion search queries they turned their attention…

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Three ways to benefit from a social marketing strategy – Part Three

Creating and implementing a social media strategy is one key for online marketing success. Its cohort and perhaps more important contributor is content. It makes sense then that one of the benefits of a complete strategy is content planning. Creating content, sharing it and tracking its effectiveness is challenging, yet fundamental to the social strategy.…

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Three ways to benefit from a social marketing strategy – Part Two

Does social media marketing lend itself towards reaching a current or prospective customer? Before you go much farther, review your strategy. Does it evaluate the results of each tactic and give a clear view of progress? Take a look at part two in the Benefits of a Social Strategy series. Brands, businesses and associations are…

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