Category Archive for: Social Media

4 Reasons to Be Wary of the Specialist

Someone who claims to be a specialist is, by definition, claiming to be devoted to one particular subject or even a branch of a subject. That devotion, then, is meant to imply expertise and excellence. This can be a very good thing. In medicine, for instance, a pulmonary specialist is a handy person to have…

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Why Associations Should Use Social Media

It’s an extension of the website. No one wakes up and says, “I wonder what changed from yesterday on www.association.org“ and goes to check. But they are logging in to peruse those they follow on Twitter or Facebook. Tool for two-way communication. Questions and concerns about day to day life in associations can be asked and answered…

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Olympics Sure to Change the Way We Consume Live Events

Dual-screen entertainment made an impact on the four-hour NFL Super Bowl broadcast in February 2012. Experts are looking for the same kind of impact on the 17-day Olympics. For the first time in Olympic broadcast history, every event will be featured in one or more mediums. NBC Sports President Mark Lazarus is calling this the…

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Do More With Your Data

Every second of every business day, businesses are piling up data – data that was intended to improve the future and data that was harvested to tell the story of the past. What are you doing with your data? Does it sit in a file on your desk? Does it pile up in your inbox…

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Five Reasons to Like the New Timeline for Pages

One thing remains constant in the Facebook world: Change is happening quickly. Here are five reasons why page administrators and marketing management should enjoy the most recent changes. 1. More Control, Less Mess Some pages, due to their community importance, have been forced to discontinue the user’s ability to post on their page’s wall because…

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