Category Archive for: News

15 Years Down the Clay Road

A few years ago, we started recognizing members of our team when they reached their 15-year mark with the agency. I don’t know why we chose 15 years, but maybe it’s because in this day and age, and in this industry, 15 years is a notable length of time, or maybe it’s because our agency…

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Sound Bites and Blue Laws

A few days ago, a colleague posted some thoughts about ballot measure election advertising sound bites. Although the urge to post those musings may have been a symptom of “measure madness” (an affliction that affects those of us who work on these campaigns), he made some valid points. That got me thinking about how North…

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Dual-screen entertainment and what it means for the future

Now that all of the mundane reviews of Super Bowl commercials have been published, let’s get to the good marketing-based data that was generated on February 5, 2012. Did you wonder what Google was doing during the Super Bowl? Aside from serving up ads and fielding a few billion search queries they turned their attention…

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BOLD new addition

It’s like they always say: Once you go BOLD, you never really leave the fold. (Okay, nobody has ever actually said this, but still, it rhymes.) First, earlier this year, Darla Miller returned to KK BOLD after a short absence. And now another former staffer has returned after an even longer time away. We’re very…

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Nisqually Red Wind Casino reaps a Windfall

Windfall is defined by Webster Dictionary as being “an unexpected, unearned, or sudden gain or advantage.” For Nisqually Red Wind Casino, there’s been nothing unexpected or unearned about the rollout of their massive new promotion, Windfall, but they are hoping to see a sudden gain or advantage against their competitors as a result of it.…

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