Category Archive for: News

Nisqually Red Wind Casino reaps a Windfall

Windfall is defined by Webster Dictionary as being “an unexpected, unearned, or sudden gain or advantage.” For Nisqually Red Wind Casino, there’s been nothing unexpected or unearned about the rollout of their massive new promotion, Windfall, but they are hoping to see a sudden gain or advantage against their competitors as a result of it.…

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Hot or Not?

The latest trends in marketing and a few that leave a little to be desired: HOT Attending KK BOLD lunch and learns. Who doesn’t like a free lunch? Oh, and learning new ways to market your company. Strategy, strategy, strategy. Develop one now. Enough said! Using social media tools. Google instant preview. Time is money,…

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Super Bowl Ad Revue

Super Bowl Sunday is annually the biggest day of the year for those of us in the advertising business. It’s sort of like our Christmas, except nobody gets presents and we don’t have to spend time sitting around a table pretending we like each other. Rather, Super Bowl Sunday is the day that the advertisers…

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Minot State University Direct Mail Program Still MVP Material

The high school juniors and seniors of the present day seem to have plenty of things to worry about, with their skinny jeans, Jersey Shore and facial acne. Their biggest concern, however, is probably where they’ll end up going to college. Their mailboxes and email inboxes are a testament to this fact, as many high…

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Three ways to benefit from a social marketing strategy – Part Three

Creating and implementing a social media strategy is one key for online marketing success. Its cohort and perhaps more important contributor is content. It makes sense then that one of the benefits of a complete strategy is content planning. Creating content, sharing it and tracking its effectiveness is challenging, yet fundamental to the social strategy.…

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