Category Archive for: News

KK BOLD Attends 2012 NIGA Convention

KK BOLD president LaRoy Kingsley and account services director Stephanie Schoenrock attended the 2012 National Indian Gaming Association Trade Show and Convention in San Diego, from April 1 to 4. Steph and LaRoy represented KK BOLD amongst thousands of other attendees, including our friends at Prairie Knights Casino and Resort, Grand River Casino and Resort…

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15 Years Down the Clay Road

A few years ago, we started recognizing members of our team when they reached their 15-year mark with the agency. I don’t know why we chose 15 years, but maybe it’s because in this day and age, and in this industry, 15 years is a notable length of time, or maybe it’s because our agency…

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Sound Bites and Blue Laws

A few days ago, a colleague posted some thoughts about ballot measure election advertising sound bites. Although the urge to post those musings may have been a symptom of “measure madness” (an affliction that affects those of us who work on these campaigns), he made some valid points. That got me thinking about how North…

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Dual-screen entertainment and what it means for the future

Now that all of the mundane reviews of Super Bowl commercials have been published, let’s get to the good marketing-based data that was generated on February 5, 2012. Did you wonder what Google was doing during the Super Bowl? Aside from serving up ads and fielding a few billion search queries they turned their attention…

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BOLD new addition

It’s like they always say: Once you go BOLD, you never really leave the fold. (Okay, nobody has ever actually said this, but still, it rhymes.) First, earlier this year, Darla Miller returned to KK BOLD after a short absence. And now another former staffer has returned after an even longer time away. We’re very…

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