Category Archive for: News

Dual-screen entertainment and what it means for the future

Now that all of the mundane reviews of Super Bowl commercials have been published, let’s get to the good marketing-based data that was generated on February 5, 2012. Did you wonder what Google was doing during the Super Bowl? Aside from serving up ads and fielding a few billion search queries they turned their attention…

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BOLD new addition

It’s like they always say: Once you go BOLD, you never really leave the fold. (Okay, nobody has ever actually said this, but still, it rhymes.) First, earlier this year, Darla Miller returned to KK BOLD after a short absence. And now another former staffer has returned after an even longer time away. We’re very…

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Nisqually Red Wind Casino reaps a Windfall

Windfall is defined by Webster Dictionary as being “an unexpected, unearned, or sudden gain or advantage.” For Nisqually Red Wind Casino, there’s been nothing unexpected or unearned about the rollout of their massive new promotion, Windfall, but they are hoping to see a sudden gain or advantage against their competitors as a result of it.…

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Hot or Not?

The latest trends in marketing and a few that leave a little to be desired: HOT Attending KK BOLD lunch and learns. Who doesn’t like a free lunch? Oh, and learning new ways to market your company. Strategy, strategy, strategy. Develop one now. Enough said! Using social media tools. Google instant preview. Time is money,…

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Super Bowl Ad Revue

Super Bowl Sunday is annually the biggest day of the year for those of us in the advertising business. It’s sort of like our Christmas, except nobody gets presents and we don’t have to spend time sitting around a table pretending we like each other. Rather, Super Bowl Sunday is the day that the advertisers…

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