Category Archive for: News

The Basics of Branding

The branding we do at KK BOLD doesn’t involve livestock or branding irons, but we do want to set your marketing apart. This article titled “The Basics of Branding” in Entrepreneur magazine does a nice job of summarizing what it takes to create and maintain an effective brand. Of course, we can help you through…

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KPIs – Measuring the Success of Your Marketing Campaign

You’ve put your heart, soul and budget into a marketing campaign, and now your fingers are crossed, hoping it’s a success. Instead of praying people will like your campaign and rave about it to your boss, there’s a better way to set yourself up for a big win. By establishing measurable expectations on the front…

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KK BOLD and the North Dakota State Fair – 15 Years of Making Summers Shine

Summer is about to start heating up at the North Dakota State Fair, and KK BOLD’s 2018 NDSF marketing campaign soon will kick into high gear. “This is our 15th year of promoting the State Fair,” said Stephanie Schoenrock, KK BOLD vice president. “We look forward to the challenge of keeping their marketing materials fresh,…

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Rock On, Step Up!

Who knew lending a helping hand to a non-profit organization could be so rewarding? The KK BOLD team, of course. Giving back to the community is something we’ve been doing since we opened our doors for business, but determining who will receive free marketing services through the Step Up! public nomination and voting process is…

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Partnering with North Dakota Lottery to Launch Lotto America

The launch of a new game by the North Dakota Lottery generates considerable excitement among players, and – for KK BOLD – the challenge of reaching players via a cost-effective media campaign. “The North Dakota Lottery works hard at keeping their product fresh,” said LaRoy Kingsley, KK BOLD president and owner. “Through research, they stay…

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