Category Archive for: KK BOLD

Advertising Phrases You Should Stop Using Immediately

Speaking as a copywriter, there’s a dirty little secret we don’t want the rest of you to know: Sometimes we’re lazy. Not every print advertisement can be the literary equivalent of Ulysses, because there’s just not enough billable time to accomplish that. (James Joyce had seven years to write that book; I only have an…

Read More →

Cause For Alarm

For many of us, the alarm clock is one of the most important devices we own. It wakes us up (or tries to, at least) and makes us roll out of bed to get us up and on our way so we’re not late for work, school, church or dragon-fighting practice.

What is Your Social Media Model?

There are a lot of terms and ideas being thrown around in social media these days. One set of terms I learned about recently refers to how your organization deals with the direction and management of your social media conversations.

There are essentially 5 ways that an organization can approach this topic. Which one do you think fits your organization best?

In & Out

The best book I’ve read on the subject of inbound marketing is The Zen of Social Media Marketing, by Shama Hyder Kabani. Since our most-trendy of industries is great at renaming things, she informs us that the paradigm of Traditional v. Social Media has changed already, at least by name. Hipsters now call it Outbound v. In- bound Marketing.

Social Media Can Be Quite Revolting

During the last few months, national sites have been ripe with discussion about the primary role social media played in the Tunisian and Egyptian regime changes. While people started these revolutions, it was social media that dramatically helped speed the process along. Facebook and Twitter helped protestors to organize at warp speed. These social media vehicles also circumvented state-controlled media outlets to distribute details of revolution efforts and events to a waiting world.

Back to Top