Category Archive for: KK BOLD

Free Stuff

A very successful social media guru recently said that one great way to make your business take off rapidly is to give away free stuff. Not t-shirts and pens. Solutions. If people can get good answers to small problems from you for free, they’ll start thinking about how great your answers will be for bigger problems, leading you to be foremost in their mind when said big problems occur.

Advertising Phrases You Should Stop Using Immediately

Speaking as a copywriter, there’s a dirty little secret we don’t want the rest of you to know: Sometimes we’re lazy. Not every print advertisement can be the literary equivalent of Ulysses, because there’s just not enough billable time to accomplish that. (James Joyce had seven years to write that book; I only have an…

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Cause For Alarm

For many of us, the alarm clock is one of the most important devices we own. It wakes us up (or tries to, at least) and makes us roll out of bed to get us up and on our way so we’re not late for work, school, church or dragon-fighting practice.

What is Your Social Media Model?

There are a lot of terms and ideas being thrown around in social media these days. One set of terms I learned about recently refers to how your organization deals with the direction and management of your social media conversations.

There are essentially 5 ways that an organization can approach this topic. Which one do you think fits your organization best?

In & Out

The best book I’ve read on the subject of inbound marketing is The Zen of Social Media Marketing, by Shama Hyder Kabani. Since our most-trendy of industries is great at renaming things, she informs us that the paradigm of Traditional v. Social Media has changed already, at least by name. Hipsters now call it Outbound v. In- bound Marketing.

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