Category Archive for: KK BOLD

Running in Circles

It is time for the obligatory Google+ post. However, as my esteemed colleague Erik has already done a great job of summing up what Google+ is, and some of its strengths, over here (Try not to focus on the size of his head.), I’m not going to be the umpteenth guy who talks about what Google+…

Read More →

Advertise during a disaster?

Our agency has offices in Bismarck and Minot, North Dakota. I, along with my brother Kalvin (our Operations Director) grew up in Sawyer, just down the road (or in keeping with the theme of this story, down the river) from Minot. The catastrophic flooding that has occurred along the Missouri and Mouse Rivers has affected…

Read More →

Weiner just another in a long line of failures at crisis communications

The old joke in Washington, DC was that the most dangerous place in the nation’s capitol was between New York Congressman Anthony Weiner and a television camera. Thanks to Twitter, we now know that it was really between Weiner and any camera. The sordid details are now well known. Weiner’s fall from grace is complete.…

Read More →

Forty years of Suffixgate

Very simply stated, the advertising/marketing/branding business revolves around words and their effect. Since my humble “copy cub” beginnings, I have continued to be fascinated with how certain words or phrases become part of the vernacular. Examples include brand names that have become generic: Thermos, Kleenex, Band-aid and Rollerblades are but a few. I was once…

Read More →

Free Stuff

A very successful social media guru recently said that one great way to make your business take off rapidly is to give away free stuff. Not t-shirts and pens. Solutions. If people can get good answers to small problems from you for free, they’ll start thinking about how great your answers will be for bigger problems, leading you to be foremost in their mind when said big problems occur.

Back to Top