There are a lot of advertising messages out there fighting for your attention. Some experts say hundreds a day. Others say thousands. There’s one expert in Buffalo who claims 394,514,217.3 advertisements vie for your personal attention every day, but he also wears a tin foil hat and eats whole sticks of butter at snack time.
Lunesta. Retsyn. Flouristat. Excedrin. Accenture. Our industry creates so many phony words and so thoroughly corrupts the very concept of language, that we now make cruel fun of anyone who uses English properly.
I just returned from Phoenix where Stephanie Schoenrock, Bree Smith and I attended the NIGA (National Indian Gaming Association) annual convention. The convention combines a trade show with training and seminars and annual elections for the head positions of the association’s leadership. The number of attendees seemed to be down a little, but considering the economy in certain parts of the country, that seemed to be expected.
Much like fashion, a lot of web fads look bad in hindsight. Some look lemon-juice-in-a-papercut painfully bad.
Here’s a list of items that I’m grateful we’ve grown (or are growing) out of. May they die in a fire like the unholy flames that spawned them.
A few weeks ago, a national study was released that found, for the first time, online news readership had surpassed that of print newspapers. Specifically, the study found that 34% of US adults said they got their news online. 31% cited print newspapers as their source of news. The study also indicated similar results for online versus newspaper advertising revenue.