Category Archive for: KK BOLD

Marketing for the Energy Industry

The boom within the energy industry here in North Dakota is garnering national attention and is the primary topic of conversation from small town cafes to the State Capital. The oil rich Bakken formation and the relatively new technology of hydraulic fracturing or “fracking” have combined to put our state on the radar of a…

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Now Boarding: Social Marketing

Social media has been compared to a lot of things. Black holes. Herds of cats. Never-ending oceans. For the sake of 2011, let’s imagine social media and all of its components are an ocean. There’s sharks, hidden islands and even hidden treasures! Would you need a life vest? Floaties? A navigator? A whole new boat?…

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Infect someone today

Passion. Even the word kind of gets you all fired up, don’t you think? No matter what it is you are advertising — you, your product, your company, your services — most likely you are passionate about it. Or you should be. And of course that’s what you are hoping other people will also feel. So…

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The Hardest Jobs to Fill

With this week’s passing of Steve Jobs, a lot of people on the Internet are devoting time to remembering the life of the Apple co-founder. And with good reason, as the man has been compared to a modern-day Thomas Edison or Henry Ford due to his unparalleled success in making Apple the world’s largest corporation.…

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If you’re going to be social, at least have a plan

Social media is here in a huge way and has made significant inroads into our work and personal lives. The key to a successful social media program is to make sure you are managing it rather than the other way around. Nearly every day, I take a quick spin through Facebook and Twitter, read a…

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