Category Archive for: KK BOLD

Weiner just another in a long line of failures at crisis communications

The old joke in Washington, DC was that the most dangerous place in the nation’s capitol was between New York Congressman Anthony Weiner and a television camera. Thanks to Twitter, we now know that it was really between Weiner and any camera. The sordid details are now well known. Weiner’s fall from grace is complete.…

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Forty years of Suffixgate

Very simply stated, the advertising/marketing/branding business revolves around words and their effect. Since my humble “copy cub” beginnings, I have continued to be fascinated with how certain words or phrases become part of the vernacular. Examples include brand names that have become generic: Thermos, Kleenex, Band-aid and Rollerblades are but a few. I was once…

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Free Stuff

A very successful social media guru recently said that one great way to make your business take off rapidly is to give away free stuff. Not t-shirts and pens. Solutions. If people can get good answers to small problems from you for free, they’ll start thinking about how great your answers will be for bigger problems, leading you to be foremost in their mind when said big problems occur.

Advertising Phrases You Should Stop Using Immediately

Speaking as a copywriter, there’s a dirty little secret we don’t want the rest of you to know: Sometimes we’re lazy. Not every print advertisement can be the literary equivalent of Ulysses, because there’s just not enough billable time to accomplish that. (James Joyce had seven years to write that book; I only have an…

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Cause For Alarm

For many of us, the alarm clock is one of the most important devices we own. It wakes us up (or tries to, at least) and makes us roll out of bed to get us up and on our way so we’re not late for work, school, church or dragon-fighting practice.

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