Category Archive for: KK BOLD

Super Bowl Ad Revue

Super Bowl Sunday is annually the biggest day of the year for those of us in the advertising business. It’s sort of like our Christmas, except nobody gets presents and we don’t have to spend time sitting around a table pretending we like each other. Rather, Super Bowl Sunday is the day that the advertisers…

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Three Businesses That Seem Like They Don’t Need to Advertise Much (But Still Do)

Ok, so it’s weird to see something coming from an agency like ours that presents a case against advertising. But let’s be honest. There are some organizations that really, really don’t need to advertise nearly as much as they do. Sure, you need to keep brand awareness, keep yourself in the public eye, but the organizations on our…

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Marketing for the Energy Industry

The boom within the energy industry here in North Dakota is garnering national attention and is the primary topic of conversation from small town cafes to the State Capital. The oil rich Bakken formation and the relatively new technology of hydraulic fracturing or “fracking” have combined to put our state on the radar of a…

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Now Boarding: Social Marketing

Social media has been compared to a lot of things. Black holes. Herds of cats. Never-ending oceans. For the sake of 2011, let’s imagine social media and all of its components are an ocean. There’s sharks, hidden islands and even hidden treasures! Would you need a life vest? Floaties? A navigator? A whole new boat?…

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Infect someone today

Passion. Even the word kind of gets you all fired up, don’t you think? No matter what it is you are advertising — you, your product, your company, your services — most likely you are passionate about it. Or you should be. And of course that’s what you are hoping other people will also feel. So…

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