Category Archive for: KK BOLD

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Spring Cleaning For Your Media Mix

Just like our office and computer desktop, our marketing plan can get cluttered too. Clean it up! KK BOLD’s media department may shock a few marketers by telling them what they don’t need in their media mix. You may not need television, and we’ll tell you so. If direct mail is your best bet, we’ll…

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Using Facebook Offers to Drive Sales

Facebook is set to roll out a few changes to our News Feeds soon, which is sure to bring about necessary adjustments in your social media strategy. But before we get to those, let’s look at a the tools you might not be using, like events, check-in deals and offers. If your social media strategy…

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Rules of the Public Relations Road

Thanks to the never-ending, always-evolving information revolution, our collective attention spans can now be counted in nanoseconds while our collective “bovine excrement” detectors are highly sensitive. The Internet has leveled the playing field, leaving us in a world Darwin could appreciate, where only the strong survive. No longer dependent on what news editors deem “newsworthy,”…

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Bold ambassadors present at NIGA

Marci Goldade, Media Director, and Stephanie Schoenrock, Account Services Director, will present “Media Planning in a Digital Age” at the National Indian Gaming Association’s 2013 Trade Show and Convention in Phoenix on March 23. Goldade and Schoenrock are well qualified for this presentation based on Marci’s 20 years of experience and Stephanie’s eight years of…

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