Color is everywhere. And whether you realize it or not, it has a profound effect on your emotions, attitude and actions. Color psychology is studied and used by retailers to persuade consumers, by companies to inspire employees, and by individuals to influence desired behavior.
It’s happened to most of us at least once.
You’re at home watching television or some of your favorite skateboarding ferret videos on YouTube when a commercial comes on. It’s a pretty good commercial. It gets your attention and, after watching it, you form a positive opinion of the product and/or service it was advertising. In this instance, let’s say the ad was for a restaurant chain. The staff was friendly, the food looked great, the atmosphere seemed inviting and everybody seemed to be having a great time.
It’s time to take a break from your regularly scheduled life to appreciate the best of the best ads from the 2015 Cannes Lions International Festival of Creativity.
The anniversaries continue at KK BOLD, almost as if we have some every month. It’s a weird coincidence. Anyway, this issue we have a couple of one-year anniversaries, Nolan Johnson and Tammy Hein. Nolan is our A/V Producer, Tammy is an Account Executive.