Category Archive for: KK BOLD BLOG

Secret Weapon to Deadpool Movie’s Marketing Success: ME, WONDERFUL ME

Quick survey. Raise your hand if you had no idea what a “Deadpool” was before the movie that came out on February 12. Now raise your other hand if you still have no idea what I’m talking about. And now put your hands down. I cannot see you. The point I am attempting to make…

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KK BOLD Makes Websites for NDUS, NDOSTC, NDU, NDSF, Other Abbreviations with ND

Most people do very specific things in the month of January, such as celebrate the New Year with revelry and acknowledge Idaho Human Rights Day if you happen to live in Idaho. We live in North Dakota, though, so KK BOLD spent January launching four websites for clients with North Dakota in their names. These…

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My Life as a Copywriter – A Day in the Life of Writing Perfunctory Ad Copy

I don’t know if we’ve been introduced yet (NOTE – We have. Repeatedly.), but my name is Erik Hagen, I’m the senior copywriter for KK BOLD, which sounds sort of impressive, but I think the senior part is meant just as a reference to my increasing age and impending mortality. I write a great many…

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Ad Blockers – New Kids on the Block Changing the Ad Game

Media usage has transformed significantly in recent years, and today’s consumers are spending more and more time on their mobile devices to access things like news and information, email, music, videos and games, to name just a few. According to a July global mobile report by comScore, an average of 30-50% of traffic to major…

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Pro Bono – Is It Good for the Giver?

Pro bono – for the public good. But is what’s good for the public also good for the giver?

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