Category Archive for: Casino

New website and partnership with Great Plains Indian Gaming Association

KK BOLD and the Great Plains Indian Gaming Association (GPIGA) are proud to announce a new marketing partnership, which includes the launch of a newly designed website at www.gpiga.com. Visitors to the new GPIGA website will discover a newly redesigned format, with bright colors and easier navigation. Information about the association and forms for upcoming…

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New Hall of Famer could’ve used PR help

At long last, Minnesota Twins broadcaster and former player Bert Blyleven was elected to the Baseball Hall of Fame this year. If you are not familiar with him, Bert enjoyed a more-than-two-decade-long major league pitching career, posting 287 wins, 3,700 strikeouts and 60 shutouts. These are impressive stats, and, one would think, sufficient to guarantee…

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Virtual Advertising: Virtually Terrifying

Since the infancy of advertising, new mediums have always popped up and advertisers have been forced to either adapt to them or be left behind. When the car was invented, so came billboards alongside the new roads we were driving. Then radio. Then television. More recently, the Internet and, with it, the latest fad of…

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Are You Boring?

Ask any random person you run into at a casino what reason they had for coming out that day and you’ll get any number of answers, but the two answers you’ll get most often are to have a good time and to win some money. There’s a perfectly good reason for that: That’s what casinos are for. A weekend trip to the casino is designed to help you put your worries behind you and have some fun in an exciting environment with a chance to walk out a little richer than when you came in. So why do so many casino marketing programs gloss over that broad appeal of a trip to the casino in favor of pushing the same tired and overused giveaway-of-the-month promotions instead?

Thoughts on recent trip to NIGA.

I just returned from Phoenix where Stephanie Schoenrock, Bree Smith and I attended the NIGA (National Indian Gaming Association) annual convention. The convention combines a trade show with training and seminars and annual elections for the head positions of the association’s leadership. The number of attendees seemed to be down a little, but considering the economy in certain parts of the country, that seemed to be expected.

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