At long last, Minnesota Twins broadcaster and former player Bert Blyleven was elected to the Baseball Hall of Fame this year. If you are not familiar with him, Bert enjoyed a more-than-two-decade-long major league pitching career, posting 287 wins, 3,700 strikeouts and 60 shutouts. These are impressive stats, and, one would think, sufficient to guarantee…
Category Archive for: Casino
Since the infancy of advertising, new mediums have always popped up and advertisers have been forced to either adapt to them or be left behind. When the car was invented, so came billboards alongside the new roads we were driving. Then radio. Then television. More recently, the Internet and, with it, the latest fad of…
Ask any random person you run into at a casino what reason they had for coming out that day and you’ll get any number of answers, but the two answers you’ll get most often are to have a good time and to win some money. There’s a perfectly good reason for that: That’s what casinos are for. A weekend trip to the casino is designed to help you put your worries behind you and have some fun in an exciting environment with a chance to walk out a little richer than when you came in. So why do so many casino marketing programs gloss over that broad appeal of a trip to the casino in favor of pushing the same tired and overused giveaway-of-the-month promotions instead?
I just returned from Phoenix where Stephanie Schoenrock, Bree Smith and I attended the NIGA (National Indian Gaming Association) annual convention. The convention combines a trade show with training and seminars and annual elections for the head positions of the association’s leadership. The number of attendees seemed to be down a little, but considering the economy in certain parts of the country, that seemed to be expected.
Ignore it at your peril. Or embrace it and learn how to leverage it. In the unending quest for new business, casino marketing managers know that social media is steadily outpacing traditional media as one of the primary ways to reach prospects. That’s where younger potential customers are turning and your current guests are getting…
