Category Archive for: Casino

Spring Cleaning For Your Media Mix

Just like our office and computer desktop, our marketing plan can get cluttered too. Clean it up! KK BOLD’s media department may shock a few marketers by telling them what they don’t need in their media mix. You may not need television, and we’ll tell you so. If direct mail is your best bet, we’ll…

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Bold ambassadors present at NIGA

Marci Goldade, Media Director, and Stephanie Schoenrock, Account Services Director, will present “Media Planning in a Digital Age” at the National Indian Gaming Association’s 2013 Trade Show and Convention in Phoenix on March 23. Goldade and Schoenrock are well qualified for this presentation based on Marci’s 20 years of experience and Stephanie’s eight years of…

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Las Vegas Goes Bold

Abramovitz Named Head of Las Vegas Office KK BOLD has opened an office in Las Vegas, Nevada and hired Lara Abramovitz as Business Development Director. Already having established ourselves as one of the leading Indian gaming marketing agencies in the Midwest, this new move will grow KK BOLD’s expanding casino marketing division, enable the agency…

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Don’t drink the Kool-Aid

If you feel smothered by a push toward social media lately, take heart. While social media and internet marketing are essential to your marketing arsenal, print is most certainly not dead. Not yet anyway. If you’re longing for a good ol’ direct mail marketing campaign, you’ll be happy to hear that casino marketing still deeply…

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North Dakota? Really?

You might be thinking the same thing I did: “How could an ad agency in North Dakota benefit casino clients outside of North Dakota?” Before accepting my new position as Business Development Director for KK BOLD, I asked the same question and needed some reassurance in terms of what the agency could bring to the…

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