Building a brand from the bottom up – it’s every advertising agency’s dream.
Recently, KK BOLD did two photo shoots for two of our clients: Apache Casino Hotel in Lawton, Oklahoma and Nisqually Red Wind Casino in Olympia, Washington. Janene Pudwill, KK BOLD’s art director, was the director for both shoots. To give you a better idea of what directing a photo shoot is like, we had Janene describe the inner workings of both shoots.
When you’re Nisqually Red Wind Casino (which you are probably not, considering that casinos cannot read e-newsletters), the redder you are, the better. So following the completion of their extensive 20-month expansion and the launch of KK BOLD’s largest marketing campaign of all time to go with it, things are so, so much more redder at Red Wind that they may just change their name to Nisqually Redder Wind Casino (Ed. note – They are not changing their name.)
Fresh air. We can all agree that it is delightful. Our friends at Nisqually Red Wind Casino certainly agree, as they recently opened up an expansive new smoke-free area to their casino. We at KK BOLD thought it would be a good idea to help spread the news of the clean breathing enjoyment to be had at Red Wind, so we assisted them in the launch of a new advertising campaign spotlighting the opening of the smoke-free area. Thus was born the “Bigger. Better. Redder.” campaign.