Casino promotions and casino branding are not sisters

If you don’t know what your casino means to you, how can you expect anyone else to find meaning in it?

Casino marketers who believe branding consists of promotion after promotion aren’t going to last very long. Why? Because such branding isn’t strategic. And if you don’t know what your casino means to you, how can you expect anyone else to find meaning in it?

You’ve got to know what your business does better than your competition, and promote it. Vigorously. Relentlessly. Until they shout, “I get it, I get it.” And then you keep on promoting it.

This is the result of internal research. Ask yourself and your partners: What do you want to be? What attitude do you want to convey? What does the whole casino stand for? From the answers to these questions — which must be honest — KK BOLD can help casino marketers form that most critical of documents, the brand strategy.

And thus did KK BOLD go forth and multiply the brand strategy in the forms of advertising, marketing, public relations, and such. And from these efforts came, teeming with enticement, the casino’s brand identity. And the gaming audience saw that it was good. And came forth the multitudes of gamers to see the casino shining on a hill (or wherever you’ve built it), and revel in the gloriousness of it all.

And that’s how casino marketing managers thrive.

Next Steps

If you haven’t seen our work yet, by all means, go to our portfolio and see it now. If you’d like to discuss a new initiative or project with KK BOLD, please call LaRoy Kingsley or Stephanie Schoenrock at 888.255.9950.

Posted on February 22, 2011 in Casino

Share the Story

About the Author

Leave a reply

Your email address will not be published. Required fields are marked *

Back to Top