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Do you know what’s in your media mix? And is everything in it good for you?

The answer may surprise you, but it’ll save you money in the long run. KK BOLD’s media department may shock a few casino marketers by telling them what they don’t need in their media mix. You may not need television, and we’ll tell you so. If direct mail is your best bet, we’ll have the…

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Camouflage — It seemed like a good idea at the time.

Starting from a young age, quite a few of us were taught the importance of blending in. Of not rocking the boat. Of not sticking our necks out.

As we grew older, many of us took those lessons to heart. We blended in. We didn’t rock the boat. We didn’t stick our necks out.

Let KK BOLD take your database far beyond first base

We can spot the difference between a real player and a wannabe. Since a casino’s database can be sliced, diced, shuffled, intertwined, rearranged and  bollixed any number of ways, it makes sense to partner with someone who knows their way around such volatile stuff. That partner should be KK BOLD. We’ve done so much direct-mail…

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Does It Work?

I have been in this business so long, I remember when radio spots were recorded to 8-track analog-tape machines. I remember dubs being hand delivered to clients on audio cassettes. I remember the meaning of the word “keylining.” Care to cut me open and count the rings inside?

New HD camera takes commercials to a new level

Christmas came early last November for KK BOLD audio-visual director Mark Gray. That’s when the agency bought its own brand-new high-definition camera. And, unlike most kids who quickly get bored with their new toys, Mark is anything but bored with the new camera. In fact, he hasn’t stopped using it since he got it. The…

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