Speaking as a copywriter, there’s a dirty little secret we don’t want the rest of you to know: Sometimes we’re lazy. Not every print advertisement can be the literary equivalent of Ulysses, because there’s just not enough billable time to accomplish that. (James Joyce had seven years to write that book; I only have an…
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For many of us, the alarm clock is one of the most important devices we own. It wakes us up (or tries to, at least) and makes us roll out of bed to get us up and on our way so we’re not late for work, school, church or dragon-fighting practice.
Ask any random person you run into at a casino what reason they had for coming out that day and you’ll get any number of answers, but the two answers you’ll get most often are to have a good time and to win some money. There’s a perfectly good reason for that: That’s what casinos are for. A weekend trip to the casino is designed to help you put your worries behind you and have some fun in an exciting environment with a chance to walk out a little richer than when you came in. So why do so many casino marketing programs gloss over that broad appeal of a trip to the casino in favor of pushing the same tired and overused giveaway-of-the-month promotions instead?
The best book I’ve read on the subject of inbound marketing is The Zen of Social Media Marketing, by Shama Hyder Kabani. Since our most-trendy of industries is great at renaming things, she informs us that the paradigm of Traditional v. Social Media has changed already, at least by name. Hipsters now call it Outbound v. In- bound Marketing.