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Digital sign of the times

It shouldn’t come as too much of a surprise that in an increasingly digitized media market, the usage of digital signage is becoming more frequent in the marketing plans of most businesses. With its targeted and nonintrusive brand of messaging, digital signage has proven itself to be a highly effective means for advertisers to reach…

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Marketing for the Energy Industry

The boom within the energy industry here in North Dakota is garnering national attention and is the primary topic of conversation from small town cafes to the State Capital. The oil rich Bakken formation and the relatively new technology of hydraulic fracturing or “fracking” have combined to put our state on the radar of a…

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Happy Holidays from KK BOLD.

2011 has been a challenging, but ultimately rewarding,  year for all of us here at KK BOLD, and we’d like to take this opportunity to express our gratitude to all of our clients and associates for all of their hard work. We look forward to the promise that 2012 holds to be an even better…

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Now Boarding: Social Marketing

Social media has been compared to a lot of things. Black holes. Herds of cats. Never-ending oceans. For the sake of 2011, let’s imagine social media and all of its components are an ocean. There’s sharks, hidden islands and even hidden treasures! Would you need a life vest? Floaties? A navigator? A whole new boat?…

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Is 2012 the Year of Social Marketing?

As recently as 2008, social marketing might have been a part of your marketing efforts, but if it was included, it was experimental at most. In 2008, social media was the latest buzzword in marketing. It was brand new in terms of effective channels and it was scary. Marketers were leery of its longevity and…

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