Author Archive:

4 Reasons to Be Wary of the Specialist

Someone who claims to be a specialist is, by definition, claiming to be devoted to one particular subject or even a branch of a subject. That devotion, then, is meant to imply expertise and excellence. This can be a very good thing. In medicine, for instance, a pulmonary specialist is a handy person to have…

Read More →

Why Associations Should Use Social Media

It’s an extension of the website. No one wakes up and says, “I wonder what changed from yesterday on www.association.org“ and goes to check. But they are logging in to peruse those they follow on Twitter or Facebook. Tool for two-way communication. Questions and concerns about day to day life in associations can be asked and answered…

Read More →

New Websites for Souris Valley Animal Shelter and Blue Water Lodge

We’ve always got new websites churning out at a regular pace at KK BOLD, and for this week’s e-news, we have two of our most recent efforts to spotlight – the Souris Valley Animal Shelter at svaspets.com and the Blue Water Lodge at bluewaterlodge.com. Both websites were recent launches and both are excellent representatives of…

Read More →

Olympics Sure to Change the Way We Consume Live Events

Dual-screen entertainment made an impact on the four-hour NFL Super Bowl broadcast in February 2012. Experts are looking for the same kind of impact on the 17-day Olympics. For the first time in Olympic broadcast history, every event will be featured in one or more mediums. NBC Sports President Mark Lazarus is calling this the…

Read More →

Great. Big. Campaign.

Last year was unprecedented for the North Dakota State Fair, which had to cancel because of the devastating Minot flood. But they didn’t let things dampen their spirits, and this year the fun is roaring back stronger than ever. Most of the marketing materials we developed for the 2011 “Great. Big. Fun.” campaign ended up…

Read More →

Back to Top