Recently, KK BOLD did two photo shoots for two of our clients: Apache Casino Hotel in Lawton, Oklahoma and Nisqually Red Wind Casino in Olympia, Washington. Janene Pudwill, KK BOLD’s art director, was the director for both shoots. To give you a better idea of what directing a photo shoot is like, we had Janene describe the inner workings of both shoots.
When you’re Nisqually Red Wind Casino (which you are probably not, considering that casinos cannot read e-newsletters), the redder you are, the better. So following the completion of their extensive 20-month expansion and the launch of KK BOLD’s largest marketing campaign of all time to go with it, things are so, so much more redder at Red Wind that they may just change their name to Nisqually Redder Wind Casino (Ed. note – They are not changing their name.)
KK BOLD’s VP of Operations and longest-serving staff member (except maybe LaRoy; we’ll check on that and get back to you) Jackie Hawkinson recently completed her 27th year at KK BOLD. Which is a crazy big number, which is why she gets her own article in the agency e-newsletter.
It’s happened to most of us at least once.
You’re at home watching television or some of your favorite skateboarding ferret videos on YouTube when a commercial comes on. It’s a pretty good commercial. It gets your attention and, after watching it, you form a positive opinion of the product and/or service it was advertising. In this instance, let’s say the ad was for a restaurant chain. The staff was friendly, the food looked great, the atmosphere seemed inviting and everybody seemed to be having a great time.
Assuming you’re a good North Dakotan (Which you must be, because that’s the only kind there is. Are we right? High five us!), you already know that the North Dakota State Fair is now open for business. It’s also the Fair’s 50th anniversary, which makes this a standout year for both the Fair and KK BOLD, as we continue our multi-year partnership as the Fair’s marketing agency.