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KK BOLD Continues Wild Ride with Triple H Miniature Horse Rescue

You may recall from the beginning of this year our Step Up! Community Service Project, where KK BOLD chose three non-profit organizations to be voted upon by the community to receive a $15,000 marketing package. Or you don’t recall that, because you’ve probably been pretty busy. Anyway, if you do remember that, you probably also remember the winner was Triple H Miniature Horse Rescue, a Mandan-area organization dedicated to the rescue, care, nurturing and rehabilitation of miniature equine and other animals that have been abused or neglected. In the months since their victory, we’ve done a lot of work for Triple H, and we wanted to share some of it so everyone can see the valuable work that Triple H performs.

Shooting From the Hip: Breaking Down the Ins and Outs of Two Client Photo Shoots

Recently, KK BOLD did two photo shoots for two of our clients: Apache Casino Hotel in Lawton, Oklahoma and Nisqually Red Wind Casino in Olympia, Washington. Janene Pudwill, KK BOLD’s art director, was the director for both shoots. To give you a better idea of what directing a photo shoot is like, we had Janene describe the inner workings of both shoots.

Nisqually Red Wind Casino Completes Expansion; Never Been Redder, Thanks

When you’re Nisqually Red Wind Casino (which you are probably not, considering that casinos cannot read e-newsletters), the redder you are, the better. So following the completion of their extensive 20-month expansion and the launch of KK BOLD’s largest marketing campaign of all time to go with it, things are so, so much more redder at Red Wind that they may just change their name to Nisqually Redder Wind Casino (Ed. note – They are not changing their name.)

Jackie Hawkinson Will Outlive Us All; Celebrates 27 Years at KK BOLD

KK BOLD’s VP of Operations and longest-serving staff member (except maybe LaRoy; we’ll check on that and get back to you) Jackie Hawkinson recently completed her 27th year at KK BOLD. Which is a crazy big number, which is why she gets her own article in the agency e-newsletter.

“Well, that went poorly.” The Other Side of Branding

It’s happened to most of us at least once.

You’re at home watching television or some of your favorite skateboarding ferret videos on YouTube when a commercial comes on. It’s a pretty good commercial. It gets your attention and, after watching it, you form a positive opinion of the product and/or service it was advertising. In this instance, let’s say the ad was for a restaurant chain. The staff was friendly, the food looked great, the atmosphere seemed inviting and everybody seemed to be having a great time.

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