KK BOLD, one of the leading casino marketing agencies in the Upper Midwest, is expanding its operations by opening an office in Las Vegas, Nevada. The office will serve as the agency’s western hub as KK BOLD expands its services to gaming clients in the western U.S. KK BOLD has hired Las Vegas native and marketing professional Lara Abramovitz to direct these efforts and head up its new office.
Abramovitz brings a wealth of experience to her new role as KK BOLD’s business development director. She has 14 years’ experience in sales, marketing and management, gained through her work with American Casino & Entertainment Properties, Hilton Hotels, Argosy Casino in Kansas City (Missouri), the Convention and Visitors Bureau of Greater Kansas City and the American Lung Association in Nevada, among others.
Abramovitz’s rich background in the gaming and hospitality industries, blended with her marketing savvy, expertise in promotions and understanding of the western U.S. market, will be greatly beneficial for both KK BOLD and the agency’s clients.
Abramovitz holds a degree in communications from UNLV and a special certification from the Hilton Hotels Sales College. Outside the office, you can find her at the stable: Abramovitz is a passionate, competitive equestrian.
Abramovitz joins an agency that has extensive experience and insight into the gaming industry. Since 1993, Indian gaming properties and associations have turned to KK BOLD for proven marketing and branding strategies. As a full-service marketing agency, KK BOLD specializes in brand building for today’s digital world. KK BOLD’s talented team of more than 30 professionals delivers cutting-edge, client-specific solutions that take casinos to new heights. Our agency’s casino marketing expertise includes strategic market planning, market research, marketing, advertising, public relations, media management, social media, graphic design, Internet marketing and web development, talent buying, entertainment promotion and management, database marketing, newsletter publication and audio-video production.
Visit www.kkbold.com or call us at (702) 362-4343.